Wednesday, August 20, 2008

ART 221: GRAPHIC DESIGN I FALL 2008 Syllabus

ART 221: GRAPHIC DESIGN I FALL 2008

I. COURSE DESCRIPTION
A broad introduction to the field of graphic design with a focus on the roll of the designer and the potential for communication through visual/verbal images.
(3 credits) Prerequisite: ART 105 and 106.

WHOM THIS CLASS IS INTENDED:
Art 221 is the introductory course to the discipline of graphic design. It is designed to meet the needs of art students who have a concentration in graphic design including the following: graphic design processes and creative thinking, the aesthetics of graphic design, and introduction to typography, and applications for graphic design.

CLASS SCHEDULE: Section A - Mon/Wed 2:30PM - 5:15PM, RAINEY 164
Section B – Tues/Thurs 2:00PM - 4:45PM, RAINEY 164

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II. INSTRUCTOR INFORMATION
NAME: Mr. Tim Speaker, Assistant Professor of Art
OFFICE: RAC 147
OFFICE HOURS: Tuesday/Thursday 12-2:30, Monday/Friday 2:30-3:30
EMAIL: tspeaker@andersonuniversity.edu
PHONE: 894.231.2065
CLASS BLOG: http://andersongraphics.blogspot.com/

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III. COURSE PURPOSE, GOALS, LEARNING OBJECTIVES:
Students in this course will study the fundamental elements of graphic design through an exploration of layout, color theory, composition, typography and production planning. Additionally, this class will emphasize the development of creative problem solving, critical thinking, and quality production techniques. This course will demand research, rounds of solution generation, craftsmanship, presentation skills, refined executions, listening skills, the ability to gracefully synthesize constructive criticism, and unbiased self-analysis. By the end of the course students should be able to demonstrate the development of a problem solving process appropriate to the field of graphic design from initial concept, through rough layouts, to finished/mounted comps.

Time management will be of the utmost importance, and in order to use that time effectively, be prepared to work hard, move quickly and travel far. I also firmly believe that every student learns in a way that is unique to each individual. Therefore, many different methods of teaching will be employed in order to accommodate the many learning styles present within the class. Knowledge may be gained through lecture, reading, discussion, demonstration, writing, direct experience, presentation, self-evaluation and critique.

The division of responsibility for learning in a studio art course is shared. A major part of the task is, of course, the professor’s. Part of the knowledge gained will be through the individual, self-motivated efforts of the student. Finally, as you work together in the studio during and outside of class, you will learn a great deal from one another.

NOTE: This is not a software class. Students who take this class are urged to take advantage of software classes that are offered, and to spend time working independently to become more familiar with InDesign, Illustrator and Photoshop. Projects will require proļ¬cient use of the computer.


ART 221: GRAPHIC DESIGN I FALL 2008

GOAL I: COMMUNICATION
1. Demonstrate the capacity to speak or write clearly with an emphasis on the appropriate use of discipline-specific vocabulary and standard English
2. Demonstrate the creative use of type/copy for more compelling communications.
3. Demonstrate methods of strategic thinking, conceptual skills and creative problem
solving.

GOAL II: FORMAL EXPLORATION
1. Continue to utilize formal elements and principles of design to organize creative solutions for course work assignments and projects.
2. Demonstrate and be able to identify in your creative work and work of others, the relationship between form, subject matter, content and choice of most appropriate style in visual communication.
GOAL III: CREATIVE VISUAL PROBLEM SOLVING
1. Compile information for course assignments that demand conceptual problem solving through the use of research and experimentation methods such as observation, sketching, associative writing, and review of both published and online sources.
2. Demonstrate the ability to manage project resources and deadlines effectively throughout all stages of creative development
3. Produce work that is strategically appropriate, effective, conceptually unique and original.

GOAL IV: EXPLORATION of TOOLS, MATERIALS and TECHNIQUES
1. Demonstrate handcraft and computer skills for presentation of concepts and ideas.

GOAL V: INVESTIGATION of HISTORY, THEORIES and METHODOLOGIES
1. Investigate and report on historical figures and practices of Graphic Design through design solutions and papers, using online and traditional research methods.

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IV. METHODS of INSTRUCTION and ASESSMENT:
This course focuses the student on the place and function of design in the workplace; will take the student through a series of projects that emphasize the development process -- from consultation, research, concept, layout/design, to mounted comprehensive visuals for presentation. Note taking is highly important in the design/advertising industry, and will be emphasized throughout this course. I will serve as a client and art director for each of you throughout the semester. Concepts will be taken from the thumbnail stage where a variety of possible solutions are presented, to roughs, and finally to finished layout. Additionally, most assignments will require several finished solutions to be presented at critique.

It is important that you take criticism well and work in a timely manner to make changes and adjustments to projects that need improvement based on critiques. Design is an organic process that requires the designer to maintain great clarity of purpose while maintaining even greater concentration on new ideas.

As designers we need to learn to look, listen, and learn what others in the field are doing. This structure will require designers to dig deep into published work. A working knowledge of current design trends will also keep your own work form being merely derivative.


ART 221: GRAPHIC DESIGN I FALL 2008

The instructor reserves the right to alter/change the course content and/or course schedule as needed.

Projects and Evaluation: A grading rubric will accompany each project and clearly articulate the expectation for a successful grade on the creative assignments/projects.

During the course of each assignment, experimentation is encouraged and each student will use the following list as points of departure for their projects:
1. lecture notes (Instructor + fellow classmates)
2. research material (primary + secondary)
3. presentation (software, research, project)

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V. STUDENT FEEDBACK, GRADING POLICIES & PROCEDURES
GRADING CRITERIA:
Successfully meeting expectations of grading rubrics, the maintenance of the digital/notebook “swap file”, participation and performance in class and during critiques, attendance,
and the completion of all assignments will determine the designers grade quality. Numerical grades will be assigned to each project, assignment, quiz and the yearend average will reflect a final letter grade including a final exam.

QUIZZES will cover the vocabulary and concepts introduced in demonstrations and lectures.

FINAL GRADES will be derived from the percentages below. Evaluation of the completed body of work accounts for 60% of the final course grade, and will be partially determined in a final individual critique conference between the professor and each student.

Projects 70%
Writing Assignments and Quizzes (Notebook and Digital Swap File) 20%
Class Participation 10%

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VI. CRITIQUES
Attendance is mandatory on critique day regardless if the designers work is completed or not. Unfinished work must be displayed during critiques in order to receive a grade. Absence on a critique day will reduce the assigned project grade by 50 percent. Designers who experience a death or illness in the immediate family will be excused for absence on critique days. Designers must provide a doctor’s note to receive an excused absence on critique days. The final critique day will be the last day of class, and all assignments will be brought back that day for review.

There is nothing that we do in class more important than critiques. Be there under any reasonable circumstance – I cannot stress this enough. Not only will being absent lower your grade, but will also rob you of valuable feedback from both your classmates and your instructor.

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VII. ATTENDANCE POLICY:
Students are required to attend class. Much of the information in this course is highly technical, so consistent attendance and preparation for class is of significant importance in order to succeed in this course and as a designer. It is expected that you will always be on time and be prepared through reading and notes to actively contribute to class discussions, and you will be present to interact during critiques. Absence from class more than three times whether excused or unexcused is excessive. In ART 221: GRAPHIC DESIGN I FALL 2008

such a case, the designer will receive one half grade lower on their final grade. If more than 5 absences occur a grade of “F” will be earned, unless the designer requests a withdrawal by the official withdraw date of the semester. Three “Late” arrivals to class will count as once absence toward the class and leaving class early will count as a “Late” mark. Extra projects can be assigned to offset absences (due to the discretion of the professor). If the instructor is late to class, the class is required to wait 30 minutes before class is canceled. Students are expected to arrive promptly for class with the required materials. In a studio class, attendance is crucial because much of the work is done in class.

Students are allowed three absences. Every absence after three lowers the final letter grade by 5 percentage points (one half of a letter). Extended absences due to illness or personal tragedy will be dealt with on an individual basis. In the event of an extended absence due to illness or personal tragedy, faculty must be notified at the time of the absences, and absolutely before final grades are due. It is very difficult to acquire information from a missed demonstration. It is impossible to re-create a missed group critique. It is the responsibility of the student to get any missed information or assignments. Please, do not hesitate to approach the instructor for any missed information.

University policy states that absence from more than 20% of the scheduled class sessions (in this case nine), whether excused or unexcused, is excessive, and the student will receive a grade of "F" unless the student requests a withdrawal or incomplete.

Students are required to remain in the studio for the entire class period. A ten-minute break will be taken halfway through each class. Students who arrive late on a day that a quiz has been administered will only have until the last student who began on time is finished before his or her quiz will be collected. If interruptions due to tardiness become a problem in the course, the instructor reserves the right to lock the door once the quiz or lecture has begun. At any time the instructor judges a student's attendance as having a negative impact on the student's performance, the instructor may call the student in for a conference to determine whether the student should continue or terminate his/her participation in the course.

VIII. OTHER POLICIES
Late Work:
In order to stimulate a higher level of professional discipline, late work in this class will not be accepted. If your work is late you will receive an “F” for the assignment. You’ll thank me later in life. If a designer misses a class, it is his/her responsibility to contact the instructor to find out if missed work may be made up. If you don’t contact me, I’ll assume you’re not interested in making up the work.

Plagiarism & Cheating:
If it’s not your idea, you can’t use it. If a designer copies someone’s ideas or writings and tries to pass it off as his/her original work the designer will receive an “F” for the assignment or project and the designer’s name will be submitted to the Dean for investigation.

Classroom Etiquette:
Unless you’re on-call professionally, please turn off your phones or any electronic devices. Personal computers will be allowed if they meet the course requirements. Headsets may be used only upon request during open studio time. Disruptive classroom conduct will not be tolerated. If designers are posing a threat or danger and/or harm to oneself or other classroom members, security will be called and a report will be filled with the Dean. No type of harassment will be tolerated in class.

Americans with Disabilities Act (ADA):
If designers need special assistance or accommodation please –let me know and I will be more than happy to assist you in any way necessary.



ART 221: GRAPHIC DESIGN I FALL 2008

Student Blogs, The Notebook, and Swap Files
Students are required to create a blog exclusively for this (and other art) courses. This blog will be linked to the class blog, and will feature final versions of all the work of the student from the semester. Additionally, students will be required to post blog entries featuring selected design work and accompanying text discussing the items posted. Additionally students are encouraged to post inspiring works of art and design at any time for perusal by their classmates.

Additionally, students will keep a notebook that will include thumbnail sketches, mock up roughs, written assignments, lecture notes, critique notes, and other resources that may be called upon at a later time by the designer.

The Swap File may be kept in either the Notebook or the blog, based on whichever is assigned that particular week. Your swap file is anything that you may find interesting, powerful, or inspiring. These can be magazine layouts, brochures, clothing tags, color swatches, web sites, typeface selections, virtually anything.

Other Stuff:
All material (unless expressly stated by the instructor) included in the projects must have been generated by the designer. All imagery, photography, concept, copy, etc. must be the sole creation of the student.

AU Email Account Use:
All students are expected to establish and maintain an e-mail address on the Anderson University e-mail system. Students are expected to check their e-mail at least once each week during the Fall and Spring semesters. Students are responsible for all material, assignments, and announcements sent by e-mail. Ignorance of course requirements, instructor statements and directions, and University announcements or policy statements sent through University e-mail is not an acceptable excuse for failure to meet the requirements of a course or to adhere to University policy.

It is also advantageous to check the class blog once a day. Updates are posted here, as are supplementary readings, etc. Bookmark it, and just get into the habit of checking it, even if it is just to take a look at what your classmates are working on. The blog is the living, breathing heart of this course and will grow everyday into the hub of our design community.

Cell Phones:
Voicemail exists for a reason. Cell phones should be turned off or set on silent ring. Phones should not be answered during class. If a phone must be answered in case of an emergency, the students should excuse himself/herself from the class before answering.

I strongly discourage using the computer for chatting, checking facebook, myspace, or sending email during the class period. If you are utilizing the lab period to perform these extracurricular activities, I will assume that your assignment is finished and is ready to be graded and critiqued. This will result in a loss of attendance points for that day of class. Individual student participation is strongly encouraged. Your questions and comments are valuable and are always welcome. No student is to sleep, do their homework from other courses, play computer games, or any other disruptive act during a work period, lecture, or critique. The student will be asked to stop immediately. If the student continues he/she will be asked to withdraw from the course.

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VIV. CONTENT OUTLINE: NOT APPLICABLE

X. METHODS of INSTRUCTION: See Section IV.

XI. ASSIGNMENTS & COURSE CALENDAR: Attached.