Tuesday, September 16, 2008

Art 221: Assignment #2 – Typographic TypeFace





Art 221: Assignment #2 – Typographic TypeFace

Project
In this assignment you will create self-portraits utilizing only type. You will create these portraits by first shooting several images of yourself, representing different emotions of internal feeling. You will then create three different “typefaces” that represent your chosen contrasting emotions, by using varying compositions and moods.

Specs
Only 1 (one) typeface may be used per composition. Whichever typeface chosen must either be serif or san-serif; in other words, you must use both type classes (two compositions serif, one sans, or two compositions san, one serif) but you may only use one class per portrait.

You will create 3 (three) typographic self-portraits for final critique. These should be 8X10, mounted on black foamcore, with a 1 inch border (10X12 total area).

The pieces must be black and white; no gradients may be used.

Only keyboard type should be used – do not use any hand drawn letters.

For example: using the letter J for a nose, parentheses for eyelashes, etc. Please look at the letterforms of different typefaces for shapes. Do not use the lowercase “I” over and over again.

Process
Only keyboard type should be used – do not use any hand drawn letters.

For example: using the letter J for a nose, parentheses for eyelashes, etc. Please look at the letterforms of different typefaces for shapes. Do not use the lowercase “I” over and over again.

Some of the objectives for this assignment are to impart a basic understanding of the differences between serif and san serif typefaces, to dispel the common misconception that having access to thousands of typefaces means that many of them must be used in order for a piece to be successful, to help students become aware of the fact that typography is a powerful tool in the hands of a graphic designer, and to create an awareness that the art of typography can be employed not only to merely convey information, but to also create powerful visual communication.

Think about negative space, overlapping, balance, tension, continuation, and other design concepts. Do not forget that this is a composed piece; remember to create an interesting, thought provoking composition.

Evaluation (100 Points)
Exploration of layouts
Guidelines followed
Craftsmanship

Due Dates
For T/TH - Thursday, Sept. 25. – Finished boards, mounted on foamcore, for presentation and critique.
For M/W - Wednesday, Sept. 24. - Finished boards, mounted on foamcore, for presentation and critique.